Endless Summer

Frontier Spirit

Built for the Bold

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Natural Materials

Just In
Spring & Summer
Classic

SELECTED SERIES

The 66-Step Journey

Loved by Thousands

Real People. Real Reviews. Real Results.

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marigreyf Verified buyer
Great comfy!
“Chic, comfy, and holds its shape!”
Ames Packable Straw Cowboy Hat
Regular price $109.00
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grace_hohn_ Verified buyer
Love the look!
“ breathable, and looks adorable in photos.”
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Célodie F. Verified buyer
Beautiful color!
“Got tons of compliments. Totally worth it.”
Frontier Nomad Felt
Regular price $133.00
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Eden Verified buyer
Better than expected.
"That classic rebel charm — nailed it."
James Dean Cowboy Hat
Regular price $129.00

The Journal

Raylan Givens Hats: The Complete Style Guide

The cowboy hat worn by Raylan Givens in the hit television series Justified has become one of the most recognizable...

How Much Does a Good Cowboy Hat Cost? (Price & Quality Guide)

  cowboy hat cost? The answer, however, is rarely straightforward. The price of these distinguished hats spans a massive spectrum,...

The Ultimate Guide to Styling Straw Hats for Every Summer Occasion

Summer is officially here, and that means the sun is shining brighter and the temperatures are climbing higher. While we...

From Rodeo to Runway: Mastering Cowboy Hat Etiquette and Modern Style in 2026

The cowboy hat is more than just a piece of clothing; it is a powerful statement of individuality and a...

Is Your Straw Hat Secretly Failing You This Summer?

  For decades, the fashion industry has dictated a rigid, almost tyrannical rule: straw is for sunshine, and felt is...

Canvas vs. Cotton Bucket Hats: The Ultimate Showdown for Style, Durability, and Weather

The bucket hat has made a remarkable comeback in recent years, evolving from a simple functional accessory into a bold...

Packable Straw Hat Guide: Why the Best Travel Hat Is One You Can Fold, Pack, and Wear Anywhere

Whether you're planning a tropical vacation, a European city break, or a weekend road trip, one accessory has become an...

More Than Costume Design: Why James Dean’s Hat in 'Giant' is a Piece of Cinema History

  The defining image of George Stevens’ 1956 epic masterpiece Giant is often James Dean as Jett Rink. We remember him...